So when I first saw the commercial for the Dawn Simple Pleasures dishwashing liquid plus air freshener I was like "Who would want that, and who leaves their dishwashing soap next to the sink?" I guess I'm a little OCD but I do not. I was going down the detergent/cleaning aisle and I saw the product on the shelf and got a little curious. I took the one that was called apple pear and peeled off the sticker to smell what the air freshener had to offer and OMG was I in love! That product went right from the shelf into my cart so fast you would have to think I found a pot of gold behind it if you were standing near me! I took it home and left it under my sink since I still had liquid dish soap to use up. I opened it up tonight because I was having a playgroup the next morning and I am in love! It made my kitchen smell sooo good! I am a believer straight up!